we're good (and we know it)
we get results
We deliver results—no excuses. Our demonstratable track record speaks for itself.
We define success by two key measures: exceeding KPIs and embodying our core value of Customer Success.
Customer Success isn’t just about achieving great results; it’s about earning your trust. We deliver outstanding outcomes by deeply understanding your business and tailoring our SEO strategy to your needs. Trust comes from our commitment to transparency and consistent, clear communication.
Our Expertise
Technical SEO
It all starts with technical and on-site SEO. Technical SEO is the process of optimising your website’s structure and content so that search engines can crawl, catalogue and comprehend it quickly. It’s our job to balance the indexing and keyword needs of the search engines with content readability for customers.
On-Page SEO
On-Page SEO includes a number optimisations to support rankings signals, but the main consideration is Content. Quality content, structured well not only delivers a great user experience, but helps search engines structure their search results to accurately deliver users what they're searching for.
Off-Site SEO
A websites perceived authority by a search engine is largely due to the strength and structure of their backlink profile. This is an absolutely crucial part of any SEO strategy as it's the backbone of how Search Algorithms work. We're backlink pros - never trust an agency that "doesn't believe in backlinks".
Local SEO
Harnessing local search is an incredibly powerful tool for lead generation, particularly for service-based businesses. Our technicques focus on optimising for location-based search and work to improve your Google MyBusiness search visability. This is particularly powerful for multi-location businesses and franchises.
eCommerce SEO
Global Campaigns
If you're a business that targets multiple regions, either through a single domain or multiple top-level-domains, it's imporant you structure your website correctly to set the appropriate SEO foundations. Through the right foundational approach, we support global SEO campaigns and expansion.
Our Clients
We’ve helped hundreds of local Sydney businesses exceed their SEO expectations
What they say
Macky Valakas
We chose Paperstack as we've worked with them previously and they're simply the best in the business. We've gone from no online presence to dominating the search results. We couldn't hire quick enough to service the volume of leads they helped generate in only a few months.
★★★★★
Shed LivingBrett Sinclair
Paperstack helped catapault my Google rankings, organic traffic and qualified leads. I can't recomend their skill and account team highlly enough
★★★★★
Modern Building SystemsMarie Carell
Even with our smaller budget, Paperstack we're able to achieve exceptional results that delivered qualified leads and contributed to our businesses growth
★★★★★
Planet ArchitectureNathan Thompson
Paperstack has transformed our online presence! Thanks to their expertise, Think Cooling has seen a significant boost in rankings, leads, and website traffic. Their SEO strategies are top-notch, delivering tangible results that have positively impacted our business growth.
★★★★★
Google ReviewGail Asbell
Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand.
★★★★★
Google ReviewCase studies
Get in Touch
Certifications
FAQs
How do you measure the success of an SEO campaign?
Before success is measured, we need to have a clear view on what SEO success looks like. This means it’s critical we can set KPIs with you that are aligned to your business growth targets and expectations. Once we’ve set KPIs, we share a benchmark report to ensure we can track progress against these targets. We use a combination of third-party tools to produce data-driven analysis on a month by month basis and measure this back to our original and any new KPIs that have been set.
Can you provide examples of your previous work?
We certainly can. Although we’re a smaller agency, we have a number of success stories and case studies, across a range of verticals. For more details, please speak with one of our friendly team members. We’re more than happy to connect you to existing customers for a reference too.
What is your process for developing a marketing strategy?
Our process includes five main phases. This includes detailed discovery, design, implementation, review and optimisation. We firmly believe that the marketing strategy should be a flexible and evolving plan due to the nature of rapidly changing business environments.
What are your fees and pricing structure?
We pride ourselves on providing transparent, fair pricing. We don’t do ‘packages’ and firmly believe any agency offering packages is to be avoided. Without understanding your business and the scope of work, we can’t price a campaign. Custom pricing doesn’t mean expensive though – we try to work with all budgets.