Sydney's leading
seo agency

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we're good (and we know it)

Despite being seen as the ‘new kid on the block’ and a bit of a small fish in the big pond, we’ve managed to snag a bunch of global award nominations. How did we pull this off? Our compact yet mighty team comes with years of SEO expertise—many of us have played the SEO game at Specialist or Director levels. We’re not just talented; we’re here to show the world that size isn’t everything.

we get results

We deliver results—no excuses. Our demonstratable track record speaks for itself.

We define success by two key measures: exceeding KPIs and embodying our core value of Customer Success.

Customer Success isn’t just about achieving great results; it’s about earning your trust. We deliver outstanding outcomes by deeply understanding your business and tailoring our SEO strategy to your needs. Trust comes from our commitment to transparency and consistent, clear communication.

 

Our Leadership

Sean Clancy

General Manager & SEO Specialist

Caleb Johnstone

SEO Director

Why Paperstack

Performance-based

No 'Account Managers'

No Outsourcing

Platform Certified Specialists

Highly-Experienced

AI-SEO

Google Partner Agency

No Lock-in Contracts

Award Winning

Our Expertise

Our Clients

We’ve helped hundreds of local Sydney businesses exceed their SEO expectations

What they say

Case studies

Get in Touch

Certifications

FAQs

Before success is measured, we need to have a clear view on what SEO success looks like. This means it’s critical we can set KPIs with you that are aligned to your business growth targets and expectations. Once we’ve set KPIs, we share a benchmark report to ensure we can track progress against these targets. We use a combination of third-party tools to produce data-driven analysis on a month by month basis and measure this back to our original and any new KPIs that have been set. 

We certainly can. Although we’re a smaller agency, we have a number of success stories and case studies, across a range of verticals. For more details, please speak with one of our friendly team members. We’re more than happy to connect you to existing customers for a reference too. 

Our process includes five main phases. This includes detailed discovery, design, implementation, review and optimisation. We firmly believe that the marketing strategy should be a flexible and evolving plan due to the nature of rapidly changing business environments. 

We pride ourselves on providing transparent, fair pricing. We don’t do ‘packages’ and firmly believe any agency offering packages is to be avoided. Without understanding your business and the scope of work, we can’t price a campaign. Custom pricing doesn’t mean expensive though – we try to work with all budgets.

What's New

Sean Clancy

Managing Director

Meet Sean Clancy, our fearless Managing Director and the man with the plan. With 15 years of digital marketing experience under his belt, Sean has spent a decade as an SEO Director at some of the industry’s leading agencies, mastering the art and science of search engine optimisation. Hailing from the beautiful land of New Zealand, Sean brings a touch of Kiwi ingenuity (and humour) to everything he does.

A huge Rugby League fan, Sean’s passion for the game translates into his professional life—he’s all about strategy, teamwork, and achieving those big wins. His love for digital marketing is matched only by his love for the sport, and his commitment to excellence is unwavering. At Paperstack, Sean’s expertise and enthusiasm drive our success, ensuring we’re always ahead of the game and ready to tackle any challenge that comes our way.

Alexandra Latimer – Operations Manager

Caleb Johnstone

SEO Director

Meet Caleb Johnstone, our SEO Manager and the brains behind our search engine strategies. With 5 years of experience leading SEO initiatives and a background in web development, Caleb brings a unique technical perspective to the table. His transition to SEO was driven by his passion for the dynamic nature of the field and his love for staying on top of the latest SEO news and trends.
Caleb’s curiosity knows no bounds, and he thrives on tackling new challenges head-on. Whether it’s decoding the latest algorithm updates or devising innovative strategies to boost our clients’ online presence, Caleb is always eager to push the boundaries and explore new possibilities. His blend of technical know-how and strategic insight makes him an invaluable asset to our team, ensuring that Paperstack remains at the forefront of the SEO game.

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LET IMPRESSIVE HELP YOU MEET YOUR business goals

“Paperstack have been a strategic partner to Upstate for several years and are an indispensable part of the team. Their digital marketing camapigns have delivered consistent member growth for existing and new studios, whilst building the Upstate brand.”

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